Nike has officially unveiled the React Element 87 along with release details for when the shoe will become available.
Equipped with a series of pressure maps and a drill, designers entered full discovery mode. They got the foam. They drilled holes. They found, through trial and error, which depths and densities accomplished comfort goals. Then, they pivoted.
“At first, the whole process was one of those back-to-basics type of things,” explains Darryl Matthews, the Footwear Design Lead for NSW Innovation. “But then we took what we’d learned and applied it through computational design scripts. That’s when things really started clicking.”
While the React Element 87 includes modern features from its outsole to the translucent textile upper, the shoe also borrows design DNA from the Nike Internationalist from the ’80s, which you can spot on the eyelets and heel clip.
Nike React Element 87 Release Date
Look for the Nike React Element 87 to release on June 21st via SNKRS in Asia, Latin America and Greater China, SNEAKRS in Europe and at select retailers. A North America release will take place on July 13th via SNKRS, select retailers and Nike.com. The retail price tag is set at $160 USD.
Release Date: June 21, 2018 (Asia, Latin America, Greater China, Europe)
Release Date: July 13, 2018 (North America)